By Fatima Suleiman
Fuel Youth started as a web development company back in 1999. With the changing technological landscape, Fuel evolved to accommodate the new ways people are using technology. Fuel Industries today produces computer games, apps and console games.
To the unassuming eye, 7 Hinton Avenue looks like another old building you can find in the Kitchissippi ward of Ottawa. However, unbeknown to most, it houses Fuel Industries; a company revolutionizing how youth and technology interact. I went to Fuel with the Britannia Woods Maker Space Camp on Thursday, August 13th, 2015.
Fuel is not the first company to offer these services nor will they be the last but what makes Fuel Industries stand out from the countless other companies providing similar services is their youth engagement aspect.
Some companies rely on the help of marketers (typically adults) to find what’s trendy with young people. Fuel Industries will go directly to young people. With this approach, Fuel is selling/marketing more authentic and less contrived games, making their games a guaranteed success with that demographic.
As someone who had no prior knowledge of the company’s existence except what I had read on their Wikipedia page, I entered the tour with a pre-conceived notion that everyone there would be a bunch of middle-aged people trying too hard to be hip and young.
However, I was pleased to see many young men and women developing their skills and a wonderful tour guide Phil who didn’t attempt to use whatever slang the kids are using these days.
All in all, my experience at Fuel Youth was one that I enjoyed. I would like to say thank you very much for allowing us to see what goes on behind the scenes at your company. I am a big consumer of apps (and may have downloaded Fuel products without realizing it!) To see how apps come to life on our phones and tablets is very fascinating.